The Top 7 Ways Authors Mess Up Their Book Marketing

Lately Jusuru has really been getting a lot of attention, and for that reason I am going to write this review of the company so that you can get a better idea of the pros and cons. If you are already in Jusuru then this review will let you in on what it will take to make money.

HYPE is the major ingredient in internet marketing, the Internet gurus use and exploit hype to lure people to buy their products, their ideas or their new found secrets! But is there really a secret to riches in Internet marketing? The answer is a BIG NO! There is no secret to internet marketing riches. Don’t believe me? You can go and buy all the freaking products out there that claim this or that secret, and you will eventually be back to where you have first got started. How do I know that?

She is the nail stylist to the stars, a friend of a friend, and the professional that New York’s leading hotels call when a VIP needs cuticle coverage. She brought all her own stuff and did my feet while I sat on my living room couch watching a ballgame. It was the most amazing new experience I’ve had this year. I became an instant metrosexual, bought a new pair of flip flops to show off my toes and I e-mailed all my friends with an introductory discount offer from her.

Here’s what I suggest. Make it a daily task to work on your 10-second introduction and 30-second commercial for 20 minutes every day for the next two weeks until you have it completed. You can spend that time educating yourself with different books and/or CDs as well as crafting a message that you feel great about.

So what does a stranger — a lawyer, accountant, doctor, financial planner, architect, insurance agent, stock broker, contractor, hair dresser, mechanic, personal stylist, tailor or decorator – have to do win access, trust and a recurring role? Marketing personal and professional services requires aligning the Click here proposition with the knowledge, expectations and psycho-demographics of the target population.

I always thought buying insurance was a take-it or leave-it deal; that Aetna, Allstate, Nationwide, Chubb and the others had run the numbers, set the rates and you bought or you didn’t. This guy constructed a personal coverage plan for me. He showed me how brokers manipulate the variables that determine how much coverage you get for any given premium and how to take a macro view of what I have and what needs to be insured. He got me much more coverage for a modest incremental fee. I was swayed by the fact that he gave me insider knowledge and told me things I didn’t know. And while he may have simply shared what my retiring guy never did or taken a more inclusive posture – it worked.

But success in internet marketing is not something you can achieve overnight! Stay away from all those programs that promise you to get rich overnight with a push of a botton. Overnight success or instant gratification does not exist! Focused on what works and be patient, build your business slowly but surely, that is the secret of success!

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